What factors underlie bmws desire to shift to a non traditional marketing venue for the z3 launch

Q1 what factors underline bmw’s desire to shift to a ‘non-traditional’ marketing venue for the z3 launch 1 to create a buzz that could be leveraged (from.

What factors underlie bmws desire to shift to a non traditional marketing venue for the z3 launch launching the bmw z3 roadster case write-up executive summary: bmw.

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What factors underlie bmws desire to shift to a non traditional marketing venue for the z3 launch
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